About Me

Founder of Arthur Wayne and the behind-the-scenes ops girl helping fitness and wellness pros run their businesses like pros (without burning out).

I work with online coaches, personal trainers, nutritionists, and wellness founders to clean up the backend chaos, streamline content systems, and set up support that actually fits their life, not someone else’s blueprint.

But let’s rewind for a sec.

By day, I’ve spent the last 10+ years in the corporate world, managing operations, optimizing systems, and keeping businesses running smoothly behind the scenes.

By night (and weekends, early mornings, and in between iced lattes), I built Arthur Wayne.

Why? Because I saw so many women trying to grow brands they love but getting buried in all the backend stuff no one talks about.

And I knew I could help.

So I took everything I’ve learned in corporate, blended it with my passion for fitness, strategy, clean design, and structure and created Arthur Wayne to be the kind of support system I wish more entrepreneurs had access to.

Now? I’m here to help you go from “how the hell do I organize this” to “ohhh, this actually makes sense.”

I’m not here to give you more things to do.
I’m here to help you do less. With better systems, smarter workflows, and support that scales with you.

Born and raised in Montana, I’m a wife, a proud boy mom, a gym girl to the core, and a big believer in balancing hustle with real-life joy.

If I’m not behind the screen building systems or mapping content, you can find me hitting a morning lift, planning our next family adventure, or cheering on the Griz.

Arthur Wayne was built to help women scale what they love without sacrificing what they need.
Let’s build a business that feels as powerful as it looks.